An alternate reality game (ARG) we noted earlier this year, Project Syzygy, has finally come to life.
So far we have the now-customary mix of narrative pieces, embedded in puzzles testing the boundary between game and non-game. Perplexcity offers a sketchy hint of a background (an academy, another world, a missing cube), while a plot device appeared in a non-game, actual catalogue of real stuff.
(And is Marchant a reference to Marchand, also obsessed with a mystery box in a 1987 movie?
)
Game as database continues: Jamie points us to some good resources, like this, this, and this. Unfiction's forum is the place.
I hope the hints of prize money aren't true. If they are, this plus the commercial nature of ILoveBees will strengthen the marketing nature of ARGs.

Meanwhile, even Wired catches on, glancing at ILoveBees.
(thanks to Jamie)
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