media coverage this week. The article is intro stuff, but does get the key thing about blending game into digital life, and has this nice passage from two leading designers, who assess the genre as:
a developing art form--even if it's equivalent to moviemaking in 1903--rather than simply a convoluted promotional vehicle.
"The Internet basically is about searching for things and gossiping, and we invented a way to tell stories that's about searching for things and gossiping," Stewart said. "It is a much nicer way to deliver art across the platform."
However, the article errs in not seeing ARGs not sponsored by corporations, such as the brilliant Matrix game we blogged last year. It's more accurate to observe that ARGs these days, like the net itself, straddle the border between self-publishing and business.
(thanks to Steven)