ARGery from Microsoft

The Origami Project is an impending digital product, but also a mystery.  Microsoft's in-house blogger believes the site was registered by Redmond, but won't comment further.  Various rumors hold that Origami is a mobile phone, or some sort of handheld computer (like this one) (or that one). The Wikipedia page  is already accumulating links.

It's all very alternate reality game-like.  There's a web page trailhead, emitting mysterious music, cryptic and fairly begging analysis and decryption:
 

There's the tip-off and discussion.  There's even a timeline - notice the three weekly buttons on the bottom left.  And Microsoft isn't an ARG newbee.

I asked my ARG-attuned children what they thought.  Owain: "it sounds like Lost".  Gwynneth: it "looks like a Navi".

Naturally enough, I'm playing into the whole thing by posting here...