Taking a million penguins with me on the plane

I haven't had a chance to read the Million Penguins Research Report yet (pdf), but will do so over this next trip.
It's great to see more reflections and research on web 2.0 storytelling practice, as this form/movement/platform develops.

Comments

[Ed Webb]

Thanks for flagging this up - I'll read the report with interest. I assume you are already aware of http://www.1000000monkeys.com/ - an interesting evolutionary variation on the theme. For it to work well, it needs more monkeys typing there. Penguin was able to get a quick and massive response due to brand power - this one is more of a slow-growing, viral thing. I enjoy the blog a great deal: keep it up.

[Bryan Alexander]

Thanks for that pointer, Ed. Neat project.