The first Nollywood film was a horror story:
“Living in Bondage”, the story of a farmer in a big city who loses his wife and is haunted by her ghost, sold more than half a million copies.
Nollywood, the energetic Nigerian film scene, is getting some attention. Naturally, there is the fear, as with every media eruption.
There's the disease metaphor:
Among Africa’s elites, hostility is almost uniform. Jean Rouch, a champion of indigenous art in Niger, has compared Nollywood to the AIDS virus.
Fear of the occult:
Cultural critics complain about “macabre scenes full of sorcery” in the films. The more alarmist describe Nigerian directors and producers as voodoo priests casting malign spells over audiences in other countries...
More occult and horror:
African elites sneer at the frequent displays of witchcraft in Nigerian films. Traditional curses are imposed, spirits wander, juju blood flows. The tribulations of modern life are often shown to be the result of shadowy machinations. Murder and the occult are never far from the surface. “It is the Nollywood equivalent of the Hollywood horror movie,” says Ms Isong, the producer.
Beyond religious fear, there's also a political angle:
Five decades after much of Africa gained independence, its elites fear being re-colonised, this time from within the continent. “The Nigerians will eat everything we have,” says a former official at the Ghanaian ministry of chieftaincy and culture.
And the now-familiar language of addiction:
Many Nigerians still remember the first time they saw “Living in Bondage”. Odion, a drug addict with a toothless smirk on a street corner in central Lagos, says, “All of us kids at the time, even the under-tens, watched it and we just had to have more. I tell you, I tried many things since then. None is as addictive.”
Not to mention links to unrelated crime:
“Films are made on the run, sometimes literally,” says Emem Isong, one of Nigeria’s few female producers, during a shoot. “Some of the guys are hiding from the police.”
There's also copyright fear:
Pirate gangs were probably Nollywood’s first exporters. They knew how to cross tricky borders and distribute goods across a disparate continent where vast tracts of land are inaccessible...The pirates created the pan-African market Mr Akudinobi now feeds.
A huge amount of stuff is going on here - race, postcolonialism, industrial imitation, video history - but I wanted to isolate the fear element, for now.
(thanks to Jesse Walker chez Reason; photo from PinkMoose)
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