the most prominent zombie may well be a broad cross-section of American consumers who are still suffering from the ravages of the Great Recession.
Afflicted by historically high unemployment, massive under-employment, and relatively stagnant real wages, while burdened with underwater mortgages, excessive debt, and sub-par saving, US consumers are stretched as never before.
The author goes on to make an austerity argument, then suggests Asian companies will turn more towards Asia for marketing.
A bit of history appears, too:
Of course, this is not the first time that Asia has had to cope with the walking economic dead. Japan's corporate zombies were at the epicentre of its first "lost decade" in the 1990s.
Zombie consumers, zombie banks: this is a terrific era for Gothic discourse.
(thanks to Shambling Todd Bryant)