Example: Fear Your Smartphone
It’s totally rational to worry that your phone is tracking everything you do.
After seeing what Carrier IQ can do, you don’t have to be paranoid to fear that your phone is watching you. Indeed, that’s probably a rational assumption at this point.
Check out CarrierIQ's defense. It avoids fear language entirely, emphasizing authority, quality of service, and security.
Fearing mobile phones dates back to the 1990s.