We might see social media as disturbing because of its failures, futurizes Warren Ellis:
Perhaps you could add “the death of the social network” to “the death of blogging” in the media-headline scare list.
How would this work? If Google+ and Facebook cease being social networks:
In theory, by usurping the “single sign-on” role that things like OAuth were supposed to fill, Facebook gets data to sell without even having to run a social network.
Google doubtless gathers enough data about me in other ways that my non-use of G+ won’t matter a whit. They felt that they had to have a social network, but they are not a social network company, and don’t need to run a social network in order to do their business.
We've seen dead-digital memes since the 1990s. Let's see when this one pops up.