The internet is attacking monogamy, claims a new book.
what if online dating makes it too easy to meet someone new? What if it raises the bar for a good relationship too high? What if the prospect of finding an ever-more-compatible mate with the click of a mouse means a future of relationship instability, in which we keep chasing the elusive rabbit around the dating track?
Perhaps it's a side effect of humanity's increasing use of digital technology. Or maybe there's a sinister reason:
the profit models of many online-dating sites are at cross-purposes with clients who are trying to develop long-term commitments. A permanently paired-off dater, after all, means a lost revenue stream.
Now there's a story villain waiting to be cast.
There are some fun caveats, like "no one knows exactly how many partnerships are undermined by the allure of the Internet dating pool", followed inevitably by "But..."