TIME magazine suddenly reversed its cyberfear campaign, discovering that the internet might actually be a good thing. A lead article posits that news stories are now more optimistic, and why?
The reason: social media. Researchers are discovering that people want to create positive images of themselves online by sharing upbeat stories. And with more people turning to Facebook and Twitter to find out what’s happening in the world, news stories may need to cheer up in order to court an audience.
Yes, new media might teach old how to be less mean and depressing. This is a wild turnabout from TIME, source of one of the great early Web panic stories.
The recipe for attracting visitors to stories online is changing. Bloggers have traditionally turned to sarcasm and snark to draw attention. But the success of sites like Buzzfeed and Upworthy, whose philosophies embrace the viral nature of upbeat stories, hints that the Web craves positivity.