Let ghosts explain their deadly driving "Mistakes". This is a cruel, sad, manipulative, and brilliant ad:
There's a lot going on here, such as the nice use of being-on-the-cusp-of-death perspective, a la Carnival of Souls (1962). A powerful sense of inevitability seeps from the ad, as the two adults confront their doom with a lack of agency. And the horrible stare from the child.
Car safety ads have always been Gothic. Splatterpunk, even.
(via Jim Groom on Twitter)