A grieving father received this awful bit of junk mail:
This wasn't randomly cruel; the poor man's daughter had indeed been killed.
On the one hand this seems like old-fashioned snail-mail horror. On the other, there's a digital aspect: "OfficeMax said the mailing 'is a result of a mailing list rented through a third-party provider'".
The article goes on to ground this explicitly in digital data:
The nation has recently been riveted by the debate over how Americans' personal data is gathered by government agencies, and corporate data-mining has drawn concern as well.
Listen to the father's horror and sadness, and perhaps glimpse a form of fearing the new age of data:
"Why do they have that?" Seay said of the information about his daughter's death. "What do they need that for? How she died, when she died? It’s not really personal, but looking at them, it is. That’s not something they would ever need."
(thanks to Todd Bryant)