Sarah Wanenchak offers a nice theory about the digital uncanny. Specifically she applies the uncanny to our experience of eliciting meaning from cybercultural noise. Wanenchak cites the Horse_ebooks, Webdriver Torso, and numbers radio station cases, where we (well, interested, social-media-wielding people) generated interpretive narratives to make sense of suggestive digital objects.
We sometimes cling to this digital uncanny in order to ward off the depressing fall into the unremarkable reality behind some of these events, or to make our apophenia less eccentric.
Infocult is pleased that she deems humans to be "little sacs of walking pattern recognition algorithms", and in respect of that reproduce her beloved NIN ARG image here:
(thanks to Guillermo Cerceau)