Game players might confuse the living with the dead, argues a very strange lawsuit in California courts. Let TechDirt explain with full Gothic flourishes:
CMG Worldwide lawyers are necromancers.
Wait, let's rewind a bit.
We live in a strange world, folks. How else can one describe an era in which intellectual property has morphed into a form of publicity rights necromancy, in which dead celebrities haunt the living to the tune of lots of dollars? First it was the CMG Worldwide's quest against Twitter on behalf of James Dean. Now CMG has shaken its summoner's staff in the direction of Maximum Games, siccing none other than General George S. Patton (zombie) on them.
if you somehow think that I'm being unfair in calling this world a stupid place, please understand that the estate of George Patton, who has been dead for just shy of seven decades, is suing the video game maker claiming false endorsement. Yes, the use in a game of a historical figure who died roughly just as the computer was being invented, has been construed to potentially confuse people into thinking that Patton was endorsing the product personally, from the grave.