Back to our current Web 2.0 storytelling example, the lonelygirl15 video story: Apophenia weighs in, noting the transmedia storytelling aspect. A Wikipedia entry grows, after a deletion and argument. ARGN broods. The LA Times outlines theories. One suspect:
Creative Artists Agency (CAA) spokesman Michael Mand said he "could neither confirm nor deny" that the agency is representing whoever is behind the 27 video posts.
CAA also represents ARGmeisters 42Entertainment.
To help clarify and muddy things further, some puppetmasters came out from behind the curtain. Maybe. http://www.lonelygirl15.com/ seems to be turned off.
What about that mysterious religion? Looks like Crowley. Sounds like a plot device - the wicker teen! And we have a date to look forward to, in fine ARG/marketing fashion: 10-12-06.
Meanwhile, let Infocult leave you with this bizarre screencap: