Working on today's earlier post on "I found a digital camera", I came across another example of such docu-horror, Ted's Caving Journal (fun stuff, rather Lovecraftian, a bit of M.P. Shiel, nice use of bad Web design). Helpful Infocult commenters have brought our attention to more examples of storytelling by blog, which is structurally very similar: separated story pieces, arranged chronologically, fairly discreet from the web. Do we have a name for this sort of narrative?
Thinking about this brings to mind a comparison with alternate reality games (here's an example of one). ARGs are similar in that they work by chronology, live on the Web, and call attention to their status as real things. But ARGs are housed in multiple sites, including many Web sites with different look and feels, off-net GPS searches, email messages, and so on. In contrast the docu-horror/blogstory form is, on a simple level, monologic. ARGs' dialogic voices generate an appearance of deepened realism, with multiple sites triangulating the same story. Docu-horror/blogs refer to the outside world for contextual deepening (cf Floyd Collins for Ted), much as any work of fiction, but not to seemingly external sites actually part of their project.
Anticipating quick deconstruction of this dualism, let me ask where these two forms blur into each other? For starters, the Web forum responses to "I Found" and "Ted's" become quite forensic, as participants work with story and documents to better understand them. Even Snopes gets into the detective action. Their close reading of Photoshopped images, examination of posting times, testing logic, etc. resembles the main work of the ARG player. Additionally, the act of mirroring (and adding supplemental content) docu-horror/blog stories implies the kind of triangulation by multiple voices which benefit ARGs.
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