Today's fresh new alternate reality game (ARG) pairs murder and poker, logically enough. Last Call, whose title recalls a fun Tim Powers novel, looks like a poker game site. In fact, it bears a (gleeful? disturbing?) resemblance to various irritating game spam and ad sites. That pushes the classic ARG theme of blending into reality, all right.
But some of the card players around the Web game board are characters, and some ARG game players. Information about the former comes through various venues, including open web pages, email push, and puzzles. So far I've seen one well-done video scene, suggesting good production values all around. As an interesting twist in ARGs*, the relatively ancient card game becomes ARG content. i.e., the values of cards and the rules of play matter.

Speaking of gleeful, the whole game is suffused with grinning morbidity. Players (us) are encouraged to identify our death dates in our profiles. And details of death festoon the site: bullets, holes, blood red, language of mortality.
Other information: there's an UnFiction forum with lots of discussion going on already. Deus Ex Mach has an idea about who the puppetmasters are likely to be.
*Is someone studying the formal features of ARGs' genre development? They're coming fast and thick. For that matter, ARGs strike me as natively digital art forms, in Janet Murray's terms, going beyond porting over other media types.
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