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July 07, 2006


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Jim Parker

This all fits very nicely with Heider's Balance Theory and all of its offshots that are used to explain relationships and theories of persuasion.


Ton Zijlstra

Hi Bryan,
glad you liked it. Jyri Engestrom has indeed been an influence on both this thinking and the vocabulary I used based on his presentation at last years Reboot conference in Copenhagen.



Andy Havens

The time this is not true is when the object being tagged is a person, as in social software that is explictly used to connect people to each other, such as LinkedIn.

Zach Chandler

Perhaps this structure points to an inherent advantage of RDF in describing the forthcoming Semantic Web: RDF is based on "triples" of subject, object, and property -- very similar to Zylstra's triangle analogy. How is Tim B-L's semantic event horizon affected by the somewhat more imminent "web 2.0" ?


Ton Zijlstra

@Andy. Actually LinkedIn at the start did not have an object of sociality. That is why it was struggling so much earlier on: it was only about connecting for connecting's sake. Afterwards they introduced the notion that LinkedIn is about jobs (finding, offering). So jobs are its object of sociality. And you see that reflected in their interfaces, design choices, and routes through which you can contact others.

Jyri Engestrom uses LinkedIn as an example of YASNs that don't work when an object of sociality is missing.

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