More on infinite zoom

There's a fine meditation on Steven Johnson's October infinite zoom and digital design note, over at the Leo Bernett blog.  Jason Oke connects Johnson's insight to transmedia storytelling, gaming, contextual design, and chaos theory.  I'm glad someone is running with this - it's a fascinating way to rethink an awful lot of recent history.

NB: I'm now reminded of this infinite zoom image project.

Comments

[Jason Oke]

Thanks for the kind words. Glad you enjoyed the piece.

ps there's a typo, it's Leo Burnett

[Bryan Alexander]

You're welcome!
It's a fun conversational probe to ask people to find large movements which aren't zoomish.

(Thanks for the eagle eyes, too)