Edgar Allan Poe played games with his audience. This we've known for a while, about that lover of hoaxes and cryptography. A New Yorker article thinks this was driven by his lifelong poverty, and offers an interesting reading of some of his stories and poems. Some proto-alternate reality game fodder here:
["The Gold-Bug"] is a kind of hoax. It aspires to popularity by assaulting the very idea of a popular audience.
Once again, I'm reminded of my project to reconsider literary history in terms of games and hoaxes.
Here's a longer, fun passage:
“The Gold-Bug” is a tangle of puns, many of them, as the literary scholar Marc Shell has pointed out, having to do with currency. Legrand has found a bug the color of gold. “De bug is a goole bug,” Jupiter says. In other words, a ghoul bug. It looks as if it were made of gold. It is not. “Dey aint no tin in him, Massa,” Jupiter says. There’s nothing in him—no tin, and no gold, either. Legrand has also found a parchment, made of goatskin, kidskin. It contains a map showing where a treasure was buried on the island by the pirate Captain Kidd. This pun Legrand himself has to figure out, in order to find the buried treasure. (Kidd’s map, in this sense, is itself a guide to Poe’s tales. Is Poe kidding or not? Are the tales a joke, and worthless, or brilliant, and priceless?) The parchment is covered with invisible ink, which, as Legrand discovers, conceals a cryptogram. After decoding the cipher, Legrand takes Jupiter, the dog, and the befuddled narrator on a hunt for the treasure, which turns out to be a chest containing jewels and gold coins.
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