Have you seen www.thisman.org/? It's a Web site offering an elegant premise: a certain man has appeared to people in dreams. This Man (he has no name) with the same eerie, calm face, to different sleeping people, around the world.
The site offers stories about these encounters, theories about who This Man might be, and fliers for you to download and print up.
Yes, it's apparently a viral art project, or marketing campaign, by This Guy. Andrea Natella has been working on guerrilla marketing for a while.
Here's a bigger image, just for your sleepytime delight:
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